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Google Ads Measurement Certification Questions

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  1. 101To set up conversion tracking, what should you do first?
  2. 102As a marketer, in what way should you evaluate your campaign?
  3. 103If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?
  4. 104Before a marketer can implement sitewide tagging, what’s the first thing they should do?
  5. 105You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
  6. 106A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
  7. 107In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.Multiple correct
  8. 108You want to set up conversion tracking. What’s the first step you should take?
  9. 109In what way can the power of Google’s AI be beneficial to advertisers?
  10. 110Enhanced conversions for leads can benefit an advertiser in what way?
  11. 111Apart from conversion delay, what three additional factors influence conversion volume? Choose three.Multiple correct
  12. 112A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
  13. 113How does data-driven attribution work?
  14. 114How can an advertiser set up enhanced conversions for web?
  15. 115What are two capabilities of Google Tag Manager? Choose two.Multiple correct
  16. 116How does the enhanced cost-per-click (ECPC) bidding strategy work?
  17. 117What platform uses event-based data instead of session-based data?
  18. 118If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?
  19. 119What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
  20. 120How are incrementality experiments different from A/B experiments?
  21. 121What should you do to set up the value of an online conversion action?
  22. 122In the world of digital advertising, how would a tag be defined?
  23. 123A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
  24. 124What are three factors that influence conversion volume, along with conversion delay? Choose three.Multiple correct
  25. 125Google Tag Manager has which of the following two capabilities? Chose two.Multiple correct
  26. 126For event-based data instead of session-based data, what platform should you use?
  27. 127What’s the correct way to set up enhanced conversions for web?
  28. 128Which of the following is the first step in setting up conversion tracking?
  29. 129In what way does experimentation help achieve a best-in-class measurement approach?
  30. 130The conversion date between Google Ads and Google Analytics is different. Why might that be?
  31. 131To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?
  32. 132Which of the following is an estimate of how well your Google Ads account is set to perform?
  33. 133To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
  34. 134A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
  35. 135If an ad campaign is optimized by Google’s AI, what’s happening?
  36. 136On a website or app, what would Google Analytics 4 refer to as interactions?
  37. 137What report can help show the duration between a user’s first exposure and their subsequent conversion?
  38. 138A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
  39. 139How can the power of Google’s AI help advertisers?
  40. 140What does it mean when ad campaigns are optimized by Google’s AI?
  41. 141How does experimentation contribute to a best-in-class measurement approach?
  42. 142What’s the practice you’d want to use for turning marketing insights into action?
  43. 143Why might an advertiser use enhanced conversions for leads?
  44. 144Which of the following describes the number of times a unique user will see an ad over a given time period?
  45. 145What’s an example of a campaign that fell short of its target goal?
  46. 146How should marketers evaluate their campaigns?
  47. 147A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
  48. 148Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?
  49. 149A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
  50. 150There are two types of optimization. What are they? Choose two.Multiple correct