A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
Manual CPC
Viewable CPM
Enhanced impressions
Target CPA
Correct Answer
Target CPA
Official documentation: https://support.google.com/google-ads/answer/6268632
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The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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- 1Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)Multiple correct
- 2You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
- 3An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?
- 4Which of the following is an example of a Smart Bidding strategy?
- 5A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
- 6A sneaker brand wants to sell more sneakers, but feels like their target CPA/ROAS with their current audience targeting strategy is limiting their reach to additional consumers. Which Google AI-powered solution should they use to find additional consumers who are likely to convert at their target CPA/ROAS in areas overlooked by manual targeting alone?