A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
They’d choose exact match.
They’d choose negative match.
They’d choose phrase match.
They’d choose broad match.
Correct Answer
They’d choose broad match.
Official documentation: https://support.google.com/google-ads/answer/12158267
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