A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
By aiming to achieve an average return on ad spend (ROAS) equal to a desired target.
By automatically limiting conversions that don’t align with a desired bidding strategy.
By being the safest bidding strategy for all business types to optimize their bidding.
By using machine learning to capture as many conversions as possible within a daily budget.
Correct Answer
By using machine learning to capture as many conversions as possible within a daily budget.
Official documentation: https://support.google.com/google-ads/answer/7381968
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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- 1How does the Maximize Conversions bidding strategy work?
- 2Maximize Conversion can be described in which of the following ways?
- 3A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
- 4A sneaker brand wants to sell more sneakers, but feels like their target CPA/ROAS with their current audience targeting strategy is limiting their reach to additional consumers. Which Google AI-powered solution should they use to find additional consumers who are likely to convert at their target CPA/ROAS in areas overlooked by manual targeting alone?
- 5A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
- 6How would you describe the target ROAS bidding strategy?