A sneaker brand wants to sell more sneakers, but feels like their target CPA/ROAS with their current audience targeting strategy is limiting their reach to additional consumers. Which Google AI-powered solution should they use to find additional consumers who are likely to convert at their target CPA/ROAS in areas overlooked by manual targeting alone?
Affinity audience targeting
Custom audiences
Geographic audiences
Optimized targeting
Correct Answer
Optimized targeting
Topics in this question
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 361 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1How would you describe the target ROAS bidding strategy?
- 2A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
- 3What are four levers you can use to optimize your audience targeting for maximum results?
- 4Implementing foundational measurement and audience solutions is key to taking advantage of the AI opportunity. What three best practices comprise Google Ads AI essentials to deliver long-term performance for your business? Select three answers.Multiple correct
- 5A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
- 6Target ROAS bidding can correctly be described in which of the following ways?