Google Ads Measurement Certification Questions

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1. 151A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
2. 152Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?
3. 153What’s the definition of a tag, as it pertains to digital advertising?
4. 154In setting up the value of an online conversion action, what should you do?
5. 155In terms of advertising, what’s attribution?
6. 156You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?Multiple correct
7. 157How does the Maximize Conversions bidding strategy work?
8. 158What do marketing mix models show advertisers?
9. 159A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
10. 160A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
11. 161How would a digital marketing consultant describe the Google tag to a new advertiser?
12. 162How are view-through conversions counted?
13. 163What’s a benefit of importing Google Analytics conversions to Google Ads?
14. 164A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
15. 165A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
16. 166If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
17. 167Which of the following describes the criteria for store visits conversion tracking?
18. 168Which of the following can be used to describe enhanced conversions for leads?
19. 169What’s a requirement for implementing sitewide tagging?
20. 170Bob owns a small café with a Google My Business listing, but he’d love to have a mobile-friendly website as well. He doesn’t know much about creating websites. What’s a tool that Bob can use to create his site?
21. 171The Google My Business messaging tool allows customers to reach business owners through what type of communication?
22. 172If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
23. 173Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?
24. 174If you want to know how well your Google Ads account will perform, what estimate should you use?
25. 175Why might there be a difference in the conversion date between Google Ads and Google Analytics?
26. 176To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
27. 177Incrementality experiments differ from A/B experiments in what way?
28. 178What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
29. 179What are the two types of optimization? Choose two.Multiple correct
30. 180When ad campaigns are optimized by Google’s AI, what does that mean?
31. 181Advertisers can benefit from the power of Google’s AI in what way?
32. 182If you want event-based data as opposed to session-based data, what platform would you use?
33. 183What does Google Analytics 4 refer to as interactions on a website or app?
34. 184For what reason might an advertiser opt to use enhanced conversions for leads?
35. 185If you’re a digital advertiser, how do you define a tag?
36. 186To implement sitewide tagging, what do you have to do?
37. 187To describe Google Tag Manager, what two capabilities would you choose? Choose two.Multiple correct
38. 188If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?
39. 189To set up enhanced conversions for web, what should an advertiser do?
40. 190Enhanced conversions for leads can be described in which way?
41. 191You recently released a mobile app for your online retail shop. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?
42. 192Richard’s a marketing executive for an online leather goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?
43. 193Your company’s created a collection of two to three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution and product changes. You can now analyse ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
44. 194Sara is analysing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks and ad impressions it took users to convert a customer. Which report will provide her with this information?
45. 195An advertiser is using a global site-wide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign?
46. 196Heather’s using Google Ads to promote her online olive oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?
47. 197Everett just finished building a website for his coach tour company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web. After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly?
48. 198Your company produces chocolate bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions and even the weather. Which analysis technique should you use?
49. 199Camila has an online shop and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?
50. 200Linking a client’s Google My Business with Google Ads allows for the creation of location extensions. Which statement is true about location extensions?