How does the enhanced cost-per-click (ECPC) bidding strategy work?
ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid.
ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid.
ECPC looks at a listed target return on investment (ROI), then raises a max cost-per-click (CPC) bid.
ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid.
Correct Answer
ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid.
Official documentation: https://support.google.com/google-ads/answer/2464964
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- 1The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
- 2A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
- 3A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
- 4How does the Maximize Conversions bidding strategy work?
- 5What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
- 6A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?