What’s an example of a campaign that fell short of its target goal?
An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
A video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
A display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
A search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
Correct Answer
A search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 361 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1How would you describe a campaign that fell short of its target goal?
- 2If a campaign falls short of its target goal, how might it be described?
- 3You have a goal of maximizing reach and increasing awareness. To do so, you’re running a Video reach campaign (VRC) to keep your brand top of mind. Before implementing a Brand Lift study, which two considerations should you keep in mind? Select two answers.Multiple correct
- 4Brianna has a physical shop that she’s successfully managed for 10 years. Her products aren’t designed to sell and dispatch online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?
- 5An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?
- 6You’re collaborating with a brand that primarily focuses on boosting revenue during non-holiday periods. Their loyalty rewards program, featuring monthly members-only specials sent via email, plays a key role in achieving this goal. Which solution should you use across Google owned and operated properties to re-engage loyalty rewards members during non-holiday months?