If a campaign falls short of its target goal, how might it be described?
It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
It might be described as a video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
It might be described as a search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
It might be described as a display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
Correct Answer
It might be described as a search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 361 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1How would you describe a campaign that fell short of its target goal?
- 2What’s an example of a campaign that fell short of its target goal?
- 3You have a goal of maximizing reach and increasing awareness. To do so, you’re running a Video reach campaign (VRC) to keep your brand top of mind. Before implementing a Brand Lift study, which two considerations should you keep in mind? Select two answers.Multiple correct
- 4What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
- 5Target ROAS bidding can correctly be described in which of the following ways?
- 6If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?