A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.
Select all correct answers
Changes to discrepancy model
Changes to default browser
Changes to ads
Changes in competition or seasonality
Changes to attribution model
Correct Answers
Changes to ads
Changes in competition or seasonality
Changes to attribution model
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 361 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Apart from conversion delay, what three additional factors influence conversion volume? Choose three.Multiple correct
- 2What are three factors that influence conversion volume, along with conversion delay? Choose three.Multiple correct
- 3Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.) - Latest Question Answers of Google Certification ExamsMultiple correct
- 4A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?
- 5A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.
- 6A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?