Google Ads Measurement Certification Questions

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1. 51If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?
2. 52What does the term attribution mean when used to describe an advertising-related occurrence?
3. 53You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
4. 54A marketing manager wants to know the process by which view-through conversions are counted. How would you say that’s done?
5. 55Store visits conversion tracking can be described in which way?
6. 56A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
7. 57How would you describe attribution as it relates to the advertising industry?
8. 58In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
9. 59After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
10. 60A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
11. 61What’s the correct way to describe enhanced conversions for web?
12. 62To describe enhanced conversions for leads, what would you say?
13. 63If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
14. 64You’re an advertiser at a large agency, and you want to know how marketing mix work. Which of the following descriptions explains what marketing mix models do?
15. 65A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
16. 66In what way do view-through conversions get counted?
17. 67Why might you want to import Google Analytics conversions to Google Ads?
18. 68If a campaign falls short of its target goal, how might it be described?
19. 69A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.Multiple correct
20. 70The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
21. 71You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?
22. 72How would you describe the process by which data-driven attribution works?
23. 73Enhanced conversions for web can benefit a marketing strategist in what way?
24. 74If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?
25. 75Target ROAS bidding can correctly be described in which of the following ways?
26. 76After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count?
27. 77A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
28. 78How would you describe the target ROAS bidding strategy?
29. 79What are two benefits of using the Recommendations page in a Google Ads account to help with campaign performance? Choose two.Multiple correct
30. 80While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?
31. 81How would you describe a campaign that fell short of its target goal?
32. 82What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
33. 83If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?
34. 84If you need to pick the two types of optimization, which ones would you choose? Choose two.Multiple correct
35. 85If you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?
36. 86What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
37. 87To determine how well your Google Ads account is set to perform, what estimate would you use?
38. 88What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?
39. 89How would you explain what a marketing mix model does?
40. 90How might Tag Assistant help you complete the implementation of conversion tracking tags into a website?
41. 91You’re using Google Analytics 4. What would it call interactions on a website or an app?
42. 92A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?
43. 93If you’re a marketer setting up the value of an online conversion action, what would you do?
44. 94While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?
45. 95After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
46. 96To evaluate their campaigns, what should marketers do?
47. 97You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?
48. 98You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
49. 99To turn marketing insights into action, what action should you take?
50. 100You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task? (Choose two.)Multiple correct