A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
You’d know because they filled out an email subscription form.
You’d know because they called to ask about a test-drive.
You’d know because they viewed an online advertisement for a car.
You’d know because they recommended the car on social media.
Correct Answer
You’d know because they viewed an online advertisement for a car.
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 361 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
- 2If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
- 3As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?
- 4Many customer journeys begin with an awareness of a brand and end with a repeat buyer. Place the marketing objectives of the customer journey below in the correct order.
- 5A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?
- 6Each of these channels plays a unique role when it comes to addressing audiences in particular stages of the customer journey.