A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
It’s calculated by dividing the number in the conversions column by the total eligible interactions.
It’s calculated by dividing the total cost by the number in the conversions column.
It’s calculated by dividing the total conversion value by the total cost of all ad interactions.
It’s calculated by dividing the total conversion value by the number in the conversions column.
Correct Answer
It’s calculated by dividing the total conversion value by the total cost of all ad interactions.
Official documentation: https://support.google.com/google-ads/answer/6270625
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The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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- 1If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
- 2After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
- 3After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
- 4A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
- 5Camila has an online shop and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?
- 6Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He's already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process? - Latest Question Answers of Google Certification Exams