Google Analytics Individual Qualification – Universal Analytics (Retired) Questions

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1. 101To recognize users across different devices, what feature must you enable?
2. 102Which three campaign parameters are recommended to manually track campaigns?Multiple correct
3. 103What report indicates the last page users viewed before leaving your website? - Latest Question Answers of Google Certification Exams
4. 104If you wanted to track what search terms customers used to find products on your website, what would you set up?
5. 105Which of these is NOT possible when you link your AdWords account to Google Analytics?
6. 106Assigning a value to a Google Analytics Goal allows you to do which of the following?
7. 107You cannot change the default session timeout duration in Google Analytics.
8. 108Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
9. 109If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
10. 110You can only apply a Custom Dimension to data that was collected after you created the dimension.
11. 111You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
12. 112Which of the following metrics would most strongly suggest a poorly performing landing page?
13. 113Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
14. 114Which of the following is not a required parameter in the URL builder?
15. 115Filters let you include, exclude, or modify the data you collect in a view.
16. 116Which reports show websites that send traffic to your pages?
17. 117In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
18. 118Smart Goals are created automatically by Google’s machine-learning algorithms
19. 119Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
20. 120True or False: When you share a link to a custom report, you share the data in report.
21. 121Person A and person B each visit your ecommerce site once. During her visit Person A buy one of your products. She makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
22. 122Google Analytics can recognize returning users
23. 123Adding filters to a view in Google Analytics allows you to
24. 124Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
25. 125Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
26. 126Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
27. 127Google Analytics can collect behavioral data from which systems?
28. 128Auto-tagging is a feature that is used with which type of traffic?
29. 129Google Analytics can identify that two sessions are from the same user if
30. 130When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:
31. 131Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?
32. 132Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
33. 133What is an assisted conversion?
34. 134When you create a new Channel Grouping in a view, you can
35. 135When should you use manual tagging?
36. 136Which of the following metrics is available when Site Search tracking is enabled?
37. 137The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
38. 138What reports would you use to determine if you should consider expanding your advertising to new markets?
39. 139Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
40. 140Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
41. 141What is a benefit of using Google Analytics for Remarketing?
42. 142True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
43. 143You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
44. 144Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
45. 145When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
46. 146You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
47. 147What is the main purpose of the Mutli-Channel funnel report?
48. 148The User ID feature is commonly used with which of the following website layouts?
49. 149Why would it be useful to assign a value to your goal in Google Analytics?
50. 150How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?