How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only
Correct Answer
Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
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About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
- 2Person A and person B each visit your ecommerce site once. During her visit Person A buy one of your products. She makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
- 3Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
- 4Which report would you use to determine the percent of your site traffic that has already been to your site before?
- 5What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
- 6In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?