AC

Why would it be useful to assign a value to your goal in Google Analytics?

Assigning a goal value allows you to track revenue from your conversions.
Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

Correct Answer

Assigning a goal value allows you to track revenue from your conversions.

Topics in this question

About the Google Analytics Individual Qualification – Universal Analytics (Retired)

This exam covered Universal Analytics, which Google has shut down.

Exam guide and all 176 Universal Analytics (Legacy) questions →

Related Universal Analytics (Legacy) questions

  1. 1What does assigning a value to a Google Analytics Goal enable?
  2. 2Assigning a value to a Google Analytics Goal allows you to do which of the following?
  3. 3If a destination goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many goal conversions will google analytics count?
  4. 4Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
  5. 5You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
  6. 6What model represents the hierarchical structure of a Google Analytics account?