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Google Analytics Individual Qualification – Universal Analytics (Retired) Question Archive

176 questions · 0 with full explanations · Updated

This exam has been retired. The questions below are kept for reference only.

This exam covered Universal Analytics, which Google has shut down. The questions are kept as an archive. For the current exam, see the Google Analytics Certification (GA4).

Topics covered

Analytics & Reporting (123)Audiences & Targeting (7)Keywords & Match Types (6)Conversion Tracking & Measurement (6)Local & Offline Sales (4)YouTube & Video Ads (3)Ads, Assets & Creative (3)

All Universal Analytics (Legacy) questions

  1. 1What model represents the hierarchical structure of a Google Analytics account?
  2. 2What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
  3. 3What report indicates the pages of a website where users first arrived?
  4. 4What is not considered a default “medium” in Google Analytics?
  5. 5When will Google Analytics be unable to identify sessions from the same user by default?
  6. 6What feature must be enabled to use Multi-Channel Funnels?
  7. 7When does the tracking code send an event hit to google analytics?
  8. 8Destination, Event, Duration, and Pages/Screens per Session are the goals that are available in Google Analytics.
  9. 9You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to
  10. 10What campaigns require manual tags on destination URLs for tracking?
  11. 11To increase the speed at which Google Analytics compiles reports, what action could be taken?
  12. 12View filters may be applied retroactively to any data that has been processed.
  13. 13What scope applies to Custom Metrics?
  14. 14Custom Dimensions can be used as what?
  15. 15Which kinds of hits does Google Analytics track?
  16. 16If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
  17. 17What data table display compares report metrics to the website average?
  18. 18What data is google analytics goals unable to track?
  19. 19If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
  20. 20What would prevent data from appearing in a Custom Report?
  21. 21If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
  22. 22Filters cannot perform what action on collected data?
  23. 23The default session timeout duration in Google Analytics is how many minutes?
  24. 24What is not considered a “source” in Google Analytics by default?
  25. 25What scope levels available for dimensions and metrics?
  26. 26When does a default Analytics session expire?
  27. 27What asset is used to build a remarketing list?
  28. 28To recognize users across different devices, what feature must be enabled?
  29. 29How would a view filter be configured to include only users from Brazil and Argentina?
  30. 30What Remarketing audiences cannot be defined by default?
  31. 31What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
  32. 32In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
  33. 33What is not a benefit of using segments to analyze data?
  34. 34What report shows which types of mobile devices visited a website?
  35. 35What criteria cannot be used to create a Custom Segment?
  36. 36What filter would only include data from a campaign titled “Back to School” in Campaign reports?
  37. 37To recognize users across different devices, what is required for User ID?
  38. 38What feature can join offline business systems data with online data collected by Google Analytics?
  39. 39What data does Google Analytics prohibit collecting?
  40. 40What report shows the percentage of traffic that previously visited a website?
  41. 41A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
  42. 42Which user characteristic may NOT be used to change keyword bids in Google Ads?:
  43. 43Which reports require the activation of Advertising Features?
  44. 44What feature is required to track customer search terms on a website?
  45. 45For autotagging, what parameter does Google Ads include in the destination URL?
  46. 46Google Analytics cannot collect data from which systems by default?
  47. 47View filters are applied in what order?
  48. 48If a web page visitor clears the Analytics cookie from their browser, what will occur?
  49. 49What metric-dimension combination is not valid?
  50. 50Which default traffic source dimensions does Google Analytics report for each website visitor?

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