Google Analytics Individual Qualification – Universal Analytics (Retired) Questions

Page 4 of 4 · 176 questions

1. 151The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must
2. 152The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?
3. 153What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
4. 154Which of the following is a benefit of using segments in your data analysis?
5. 155What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
6. 156Which of the following is an advantage of implementing Google Tag Manager?
7. 157Which Analytics API allows you to access your Google Analytics account configuration data?
8. 158What does the Time Lag report indicate?
9. 159Which dimension is not included in the Adwords reporting section of Google Analytics?
10. 160A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
11. 161You define a Destination URL goal by
12. 162In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
13. 163Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
14. 164Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
15. 165True or False: Once a view is deleted it cannot be restored.
16. 166What is the URL parameter that autotagging appends to an AdWords destination URL?
17. 167Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
18. 168The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
19. 169You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
20. 170True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
21. 171Which report would you use to determine the percent of your site traffic that has already been to your site before?
22. 172The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
23. 173Which of the following is a hit type tracked by Google Analytics?
24. 174Which of the following would prevent destination goal conversions from being recorded?
25. 175You can combine a metric X with a dimension Y in Google Analytics
26. 176By default, Google Analytics can only collect behavioral data from web-connected systems.