What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
Real Time reporting
Segmentation
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Multi-channel funnels
Correct Answer
Segmentation
Official documentation: https://support.google.com/analytics/answer/3123951?hl=en
Topics in this question
About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1Which of these does Google Analytics use to distinguish new and returning users?
- 2Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
- 3What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
- 4You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
- 5What report indicates the pages of a website where users first arrived?
- 6What data table display compares report metrics to the website average?