Which of these does Google Analytics use to distinguish new and returning users?
Facial recognition technology
Artificial intelligence
A sequentially-assigned unique identifier and browser cookie
A randomly-assigned unique identifier and browser cookie
Correct Answer
A randomly-assigned unique identifier and browser cookie
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About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1Google Analytics can recognize returning users
- 2Which of these is NOT possible when you link your AdWords account to Google Analytics?
- 3The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
- 4Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
- 5You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
- 6What model represents the hierarchical structure of a Google Analytics account?