In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
Assisted Conversion Value
Conversion Rate
First Interaction (Click) Conversions
none of these metrics
Correct Answer
First Interaction (Click) Conversions
Official documentation: https://support.google.com/analytics/answer/1191204?hl=en
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About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
- 2In Multi-Channel Funnel Reports, how are default conversions credited?
- 3Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
- 4Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
- 5In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
- 6Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?