AC
Google Analytics Individual Qualification – Universal Analytics (Retired)Retired examUpdated

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

First Interaction model
Last Interaction model
Last Non-Direct Click model
Linear model

Correct Answer

Last Non-Direct Click model

Official documentation: https://support.google.com/analytics/answer/1665189?hl=en

Topics in this question

Conversion Tracking & MeasurementAnalytics & Reporting

About the Google Analytics Individual Qualification – Universal Analytics (Retired)

This exam covered Universal Analytics, which Google has shut down.

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Related Universal Analytics (Legacy) questions

  1. 1In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
  2. 2What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
  3. 3In Multi-Channel Funnel Reports, how are default conversions credited?
  4. 4Assigning a value to a Google Analytics Goal allows you to do which of the following?
  5. 5The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
  6. 6In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.