In Multi-Channel Funnel Reports, how are default conversions credited?
Second to last campaign, search, or ad
Equal credit along the conversion touchpoints
First campaign, search, or ad
Last campaign, search, or ad
Correct Answer
Last campaign, search, or ad
Official documentation: https://support.google.com/analytics/answer/1191180
Topics in this question
About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
- 2In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
- 3Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
- 4In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
- 5Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
- 6What feature must be enabled to use Multi-Channel Funnels?