Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
bounce rate
session duration
pageviews
conversion rate
Correct Answer
conversion rate
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About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1Which of the following metrics would most strongly suggest a poorly performing landing page?
- 2Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
- 3Which of the following metrics is available when Site Search tracking is enabled?
- 4Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
- 5You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
- 6The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?