Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
Visits
Page Value
Bounce Rate
Pages / Visit
Ecommerce Conversion Rate
Correct Answer
Ecommerce Conversion Rate
Topics in this question
About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1Assigning a value to a Google Analytics Goal allows you to do which of the following?
- 2What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
- 3Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
- 4The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?
- 5The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
- 6You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to