What filter would only include data from a campaign titled “Back to School” in Campaign reports?
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
Custom Include filter with field “Page Title” and pattern “back to school”
Custom Include filter with field “Campaign Name” and pattern “back to school”
Correct Answer
Custom Include filter with field “Campaign Name” and pattern “back to school”
Official documentation: https://support.google.com/analytics/answer/1034832
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About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
- 2You can only apply a Custom Dimension to data that was collected after you created the dimension.
- 3In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
- 4The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
- 5The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?
- 6By default, Google Analytics can only collect behavioral data from web-connected systems.