What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Channel Groupings
Multi-Channel Funnels
Conversion tracking
Attribution modeling
Correct Answer
Attribution modeling
Official documentation: https://support.google.com/analytics/answer/1662518
Topics in this question
About the Google Analytics Individual Qualification – Universal Analytics (Retired)
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- 3In Multi-Channel Funnel Reports, how are default conversions credited?
- 4You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
- 5You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
- 6The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can