Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
Primary conversion
Last-click attribution
Second-to-last-click attribution
Assisted conversion
Correct Answer
Assisted conversion
Official documentation: https://support.google.com/analytics/answer/1191204
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- 3Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
- 4In Multi-Channel Funnel Reports, how are default conversions credited?
- 5Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
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