If you wanted to track what search terms customers used to find products on your website, what would you set up?
Data Import
Enhanced Ecommerce
Search filters
Site Search
Correct Answer
Site Search
Official documentation: https://support.google.com/analytics/answer/1012264
Topics in this question
About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1What feature is required to track customer search terms on a website?
- 2Which user characteristic may NOT be used to change keyword bids in Google Ads?:
- 3If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
- 4When linking a Google Ads account to Google Analytics, what is not possible?
- 5Which of these is NOT possible when you link your AdWords account to Google Analytics?
- 6Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?