AC

Google Ads Video Certification Questions

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  1. 151If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?
  2. 152What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?
  3. 153You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?
  4. 154To drive more conversions, how should you approach evaluating video action campaign performance?
  5. 155When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?
  6. 156Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?
  7. 157You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like “Video played to,” what measurement solution would you use?
  8. 158To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?
  9. 159You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
  10. 160For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?
  11. 161A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?
  12. 162You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?
  13. 163If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?
  14. 164You’re planning to run a video action campaign. How should you approach your measurement strategy?
  15. 165You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
  16. 166To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
  17. 167During media planning, what can Reach Planner help with?
  18. 168When would you use Insights Finder and Find My Audience?
  19. 169It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?
  20. 170You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?
  21. 171What are the three primary benefits of Reach Planner?
  22. 172What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?Multiple correct
  23. 173You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?
  24. 174You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?
  25. 175When making creative for a video action campaign, which best practice should you follow?
  26. 176What can Reach Planner help with when doing media planning?
  27. 177Reach Planner can help with which of the following when doing media planning?
  28. 178You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?
  29. 179You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
  30. 180If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?
  31. 181To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
  32. 182What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?
  33. 183If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?
  34. 184How should you approach your audience strategy when setting up a video action campaign to convert intent into action?
  35. 185Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?
  36. 186You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?
  37. 187Reach Planner can provide which of the three primary benefits?
  38. 188While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?
  39. 189Which of these is not an example of Advanced Audiences?
  40. 190How can you create video ads to maximize effectiveness on YouTube?
  41. 191How can you produce video ads to perform well on YouTube?
  42. 192According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
  43. 193Which is a best practice for creating effective bumper ads?
  44. 194Which report shows how long a video was watched in aggregate?
  45. 195Which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context?
  46. 196Your client is an online car marketplace. Which audience solution can help your client’s campaign reach people in the car buying process?
  47. 197Match each ad format to its primary marketing objective. Drag and drop each item into the correct box.
  48. 198Match each type of TrueView ad to its bidding approach.
  49. 199True or False? TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.
  50. 200Where does a YouTube masthead ad unit run?