What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?
Mono-platform and last click
Cross-platform and last click
Mono-platform and view-based
Cross-platform and view-based
Correct Answer
Cross-platform and view-based
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- 1To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
- 2To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
- 3YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?Multiple correct
- 4A brand is worried about whether people remember their campaigns. Which metric within a Brand Lift study directly measures this?Explained
- 5You’re running a Google video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like ‘Video played to’, what measurement solution would you use?
- 6If you’re running a Google video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like ‘Video played to?’