You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a generic call-to-action (CTA).
Include a specific call-to-action (CTA).
Provide multiple options for how viewers can take action.
Correct Answer
Include a specific call-to-action (CTA).
Topics in this question
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 453 Google Ads Video questions →Related Google Ads Video questions
- 1You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
- 2You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?
- 3With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?
- 4Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?
- 5it a good idea to opt into Google Video partners when creating a Google Video campaign
- 6You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt in to Google Video partners?