AC

You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

Hybrid
Awareness
Consideration
Action

Correct Answer

Action

About the Google Ads Video Certification

The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…

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