If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?
Consideration
Hybrid
Awareness
Action
Correct Answer
Action
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 453 Google Ads Video questions →Related Google Ads Video questions
- 1What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?
- 2You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
- 3A business owner wants to set up their company’s Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?
- 4What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?
- 5Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)Multiple correct
- 6YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?