AC

Google Ads Video Certification Questions

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  1. 101You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?
  2. 102When optimizing a campaign to drive conversions faster, what action should you take?
  3. 103To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
  4. 104Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
  5. 105Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?
  6. 106You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
  7. 107You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
  8. 108Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?
  9. 109What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?
  10. 110Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (choose 2.)Multiple correct
  11. 111Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?
  12. 112If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?
  13. 113To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?
  14. 114To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?
  15. 115To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?
  16. 116You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
  17. 117With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?
  18. 118You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?
  19. 119If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?
  20. 120The three trends are streaming on TV, short-form content, and shopping on YouTube which advertisers should know about to better understand how the platform can help them achieve their goals.
  21. 121What streaming trend should YouTube advertisers be most aware of?
  22. 122Creators choose YouTube for which of the following four reasons?
  23. 123How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?
  24. 124You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?
  25. 125After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?
  26. 126What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?
  27. 127If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?
  28. 128How should you approach your measurement strategy, if you were planning to run a video action campaign?
  29. 129As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?
  30. 130If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?
  31. 131What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?
  32. 132If you were making creative for a video action campaign, what best practice should you follow?
  33. 133If you’re running a video action campaign, how should you approach your measurement strategy?
  34. 134Reach Planner has three primary benefits. What do they include?
  35. 135What are the four reasons why creators choose YouTube?
  36. 136If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?
  37. 137What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?
  38. 138YouTube advertisers should understand which of the following trends about streaming?
  39. 139A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?
  40. 140If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?
  41. 141To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?
  42. 142What do Insights Finder and Find My Audience help you do?
  43. 143What’s the value of Insights Finder and Find My Audience?
  44. 144This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?
  45. 145Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?
  46. 146You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?
  47. 147You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand which of the following combinations aligns to that approach?
  48. 148You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?
  49. 149How should you approach evaluating video action campaign performance to drive more conversions?
  50. 150You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?