What streaming trend should YouTube advertisers be most aware of?
They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
They should be aware that people are switching between the many streaming services available and have shorter attention spans.
They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
Correct Answer
They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
Topics in this question
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 453 Google Ads Video questions →Related Google Ads Video questions
- 1Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?
- 2The three trends are streaming on TV, short-form content, and shopping on YouTube which advertisers should know about to better understand how the platform can help them achieve their goals.
- 3YouTube advertisers should understand which of the following trends about streaming?
- 4YouTube serves users, creators and advertisers in which of the following ways?
- 5How does YouTube serve users, creators and advertisers?
- 6Which of the following captures how YouTube serves users, creators and advertisers?