Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?
Production companies are acting as gatekeepers, since they control the biggest distribution channels.
Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
People are switching between the many streaming services available and have shorter attention spans.
People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
Correct Answer
People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
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- 1YouTube advertisers should understand which of the following trends about streaming?
- 2The three trends are streaming on TV, short-form content, and shopping on YouTube which advertisers should know about to better understand how the platform can help them achieve their goals.
- 3What streaming trend should YouTube advertisers be most aware of?
- 4YouTube serves users, creators and advertisers in which of the following ways?
- 5Which of the following captures how YouTube serves users, creators and advertisers?
- 6An eCommerce business wants to understand the value of YouTube. How should you summarise the shopping trend?