You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand which of the following combinations aligns to that approach?
Start with your data segments, then expand to Customer Match.
Start with your data segments, then expand to Affinity Audiences.
Start with Customer Match, then expand to your data segments.
Start with Customer Match, then expand to Affinity Audiences.
Correct Answer
Start with Customer Match, then expand to Affinity Audiences.
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About the Google Ads Video Certification
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- 1You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
- 2If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?
- 3You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?
- 4You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?
- 5You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?
- 6When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?