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Google AdWords Fundamentals Exam (Retired) Question Archive

140 questions · 135 with full explanations · Updated

This exam has been retired. The questions below are kept for reference only.

The AdWords Fundamentals exam was retired when AdWords became Google Ads. Several products it mentions, such as Display Planner, no longer exist. These questions are kept as an archive. If you are preparing for a certification today, use the Google Ads Search Certification instead.

Topics covered

Budgets, Auction & Ad Rank (34)Keywords & Match Types (26)Audiences & Targeting (14)Analytics & Reporting (13)Ads, Assets & Creative (12)Local & Offline Sales (12)AI Max & Automation (5)Conversion Tracking & Measurement (4)Programmatic & Ad Serving (3)YouTube & Video Ads (3)

All AdWords Fundamentals (Legacy) questions

  1. 1When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?Explained
  2. 2When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:Explained
  3. 3What’s a reason to use the “Search Network with Display Select” campaign type?Explained
  4. 4You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?Explained
  5. 5Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?Explained
  6. 6Keyword Planner can help you build a new Search Network campaign by:Explained
  7. 7What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?Explained
  8. 8You can use Display Planner to see potential webpages where your ad can appear based on your keywordsExplained
  9. 9Conversion Optimiser can help drive conversions by using your conversion history and:Explained
  10. 10What does “converted clicks” measure?Explained
  11. 11Which is a benefit of advertising online with Google AdWords?Explained
  12. 12Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?Explained
  13. 13Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?Explained
  14. 14You can use Display Planner to:Explained
  15. 15A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?Explained
  16. 16You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with ads in mobile apps campaign on the Display Network?Explained
  17. 17Negative keywords can help advertisers better target their ads by:Explained
  18. 18An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?Explained
  19. 19What’s one of the main benefits of using ad extensionsExplained
  20. 20Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
  21. 21How are negative keywords different from other keywords?Explained
  22. 22Your ad can show to a potential customers when your targeted language matches:Explained
  23. 23Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:Explained
  24. 24When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:Explained
  25. 25Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?Explained
  26. 26Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?Explained
  27. 27What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand2Explained
  28. 28What bidding strategy should you use to maximize the number of visitors to your website?Explained
  29. 29Your client wants to improve her ad position. What would you recommend?Explained
  30. 30Why would an advertiser use sitelinks?Explained
  31. 31If you’d like your ads to show on certain sites across the Internet, you can add these websites as:Explained
  32. 32Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?Explained
  33. 33which ad extension would you use for an advertiser who has a chain of restaurants?Explained
  34. 34Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?Explained
  35. 35In order to appeal to customers on mobile devices, it’s important to:Explained
  36. 36Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?Explained
  37. 37Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:Explained
  38. 38Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?Explained
  39. 39How can you see if people are searching for your client’s services during the early morning and evening hours?Explained
  40. 40What’s one benefit of creating multiple ad groups?Explained
  41. 41When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?Explained
  42. 42When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:Explained
  43. 43When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?Explained
  44. 44Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?Explained
  45. 45Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?Explained
  46. 46All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?
  47. 47Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:Explained
  48. 48What happens when a campaign consistently meets its average daily budget?Explained
  49. 49Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?Explained
  50. 50When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?Explained

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