Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
Correct Answer
Change the ad delivery method from “Accelerated” to “Standard”
Why is this the correct answer?
To maximize her budget throughout the entire day, Mary should change the ad delivery method from Accelerated to Standard. Standard delivery spreads ad impressions evenly across the full day, ensuring budget is not exhausted in the morning hours. Since Mary campaign consistently meets its daily budget, it is likely running out of budget too early if set to Accelerated — which spends as fast as possible. Switching to Standard delivery means Google paces ad spend so her ads remain active throughout the day, capturing traffic at all hours rather than going dark mid-afternoon.
Why are the other options wrong?
Change the ad delivery method from “Standard” to “Accelerated”
Switching to Accelerated delivery would make the problem worse — it spends the budget as quickly as possible, meaning the campaign would exhaust its budget even earlier in the day.
Segment her campaign performance by time of day
Segmenting performance by time of day is a useful analysis tool but does not change how the budget is spent throughout the day — it is a reporting action, not a delivery change.
Increase her daily budget
Increasing the daily budget would allow more total spend but does not solve the pacing problem — with Accelerated delivery, a bigger budget would simply run out later rather than spreading evenly.
Real-world example
A florist running a daily budget of 50 on Accelerated delivery found ads going offline by 2pm. Switching to Standard delivery spread spend across the full day, increasing evening conversions by 28% as the ads were now visible during after-work browsing hours.
Official documentation: https://support.google.com/google-ads/answer/2404247
Topics in this question
About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
Exam guide and all 140 AdWords Fundamentals (Legacy) questions →Related AdWords Fundamentals (Legacy) questions
- 1Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?Explained
- 2What happens when a campaign consistently meets its average daily budget?Explained
- 3What happens as a result of a search campaign consistently meeting its daily budget?Explained
- 4Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
- 5When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?Explained
- 6When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?Explained