What happens as a result of a search campaign consistently meeting its daily budget?
Correct Answer
Missed potential ad impressions
Why is this the correct answer?
When a search campaign consistently meets its daily budget, the result is missed potential ad impressions. Once the daily budget is exhausted, Google stops showing your ads for the rest of that day — meaning searches that would have triggered your ad go unanswered. This is a clear signal that the budget is too low relative to the demand for your keywords. Every time the budget runs out mid-day, potential customers searching for your product or service see competitor ads instead, representing lost clicks and conversions.
Why are the other options wrong?
Accelerated ad delivery
Accelerated ad delivery is a delivery method setting, not a result of consistently meeting the daily budget. Accelerated delivery would actually cause the budget to be exhausted even faster.
Higher average cost-per-clicks (CPCs)
Higher average CPCs are not a direct result of meeting the daily budget. CPC is determined by bid and auction competition, not by budget exhaustion.
Fewer sites targeted at once
Fewer sites targeted at once is not a consequence of budget exhaustion — targeting settings remain the same regardless of whether the budget has been met.
Real-world example
A solicitor firm runs a Search campaign with a £30/day budget. By 2pm each day, the budget is exhausted. Competitor ads show for the rest of the afternoon and evening — prime search hours. Increasing the daily budget to £55 captures those missed impressions and increases monthly leads by 40%.
Official documentation: https://support.google.com/google-ads/answer/2375418
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About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
Exam guide and all 140 AdWords Fundamentals (Legacy) questions →Related AdWords Fundamentals (Legacy) questions
- 1Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?Explained
- 2What happens when a campaign consistently meets its average daily budget?Explained
- 3Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?Explained
- 4When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?Explained
- 5One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?Explained
- 6When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?Explained