Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

For Laura’s online store with a large inventory of children’s toys and games, the best ad format to use is the Shopping Ad/Product Listing Ad because it dynamically showcases individual products with specific details. Unlike standard text ads, Shopping Ads pull information directly from a Merchant Center product feed, displaying an image of the toy, its price, and the store name before a user even clicks. This format is mechanically superior for large inventories because it automates the matching of specific search queries to relevant products in Laura's catalog. By presenting high-intent shoppers with visual and price-point data immediately, Shopping Ads filter out users who aren't interested in the specific price or style, leading to higher quality traffic. This ad type ensures that when someone searches for a 'wooden dollhouse' or 'strategy board game,' Laura's specific inventory is showcased prominently, driving better ROI for her retail-focused digital marketing campaign.