Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

To reach people who are visiting Paris on vacation and don’t live in France, you should Create a campaign targeting Paris and languages other than French. This strategy works mechanically by combining geographic precision with a demographic filter that effectively separates international tourists from local residents. By setting the location target specifically to Paris, you ensure your ads are visible to users currently in the city or interested in its attractions. However, because the majority of Paris residents use their browser and Google interface in French, targeting languages such as English, Spanish, or German acts as a proxy to identify non-residents. This allows a travel agency to focus its budget on travelers who are likely to need vacation services, such as tours or hotel upgrades, while excluding the local population who already live there. It is the most efficient way to capture high-intent tourist traffic without wasting impressions on the domestic market.