Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

To optimize this client’s Display Network campaign for their running shoe store, you should add demographic and age targeting to show ads to people in this audience consisting of women ages 35 to 50. Demographic targeting on the Display Network allows advertisers to reach specific groups of people based on gender and age range. Since the research explicitly identifies a high-performing segment, applying these filters ensures that the budget is concentrated on the users most likely to convert. This prevents ad spend from being wasted on demographics that do not align with the store's proven customer base. Mechanically, this works by excluding users who fall outside these parameters or prioritizing impressions for those within them. It transforms a broad campaign into a precision-focused strategy, directly leveraging the research to improve ROI. By narrowing the scope to the identified demographic, the relevancy of the ads increases, which often leads to higher click-through rates and better overall performance for the shoe store.