Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
Correct Answer
Placements
Why is this the correct answer?
Placements are the right targeting method when research shows your target audience visits specific websites. In this scenario, the used car dealer knows his potential customers visit popular car blogs, making placements the ideal tool. Placements allow advertisers to manually select specific websites, apps, or pages on the Google Display Network where ads will appear. Unlike topics or keywords which cast a wider net, placements give precise control over exactly which car blog URLs show the ads, ensuring budget reaches the most relevant audience.
Why are the other options wrong?
Remarketing
Remarketing targets people who have already visited the client's website — it would not help reach new audiences on car blogs who have not yet visited the dealership site.
Keywords
Keywords on the Display Network target pages containing those words, but this is less precise than placements — the ads could appear on unrelated pages that happen to mention car-related terms.
Topics
Topics targeting shows ads across a broad category of websites, not on specific blogs. This would dilute spend across many irrelevant sites beyond the known car blogs.
Real-world example
A used car dealership in Manchester knows customers research on AutoTrader, PistonHeads, and Car Magazine before buying. Using placements targeting, they serve display ads directly on these three sites, achieving a 4.1% CTR and 18% lower CPA compared to topic-based targeting.
Official documentation: https://support.google.com/google-ads/answer/2404083
Topics in this question
About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
Exam guide and all 140 AdWords Fundamentals (Legacy) questions →Related AdWords Fundamentals (Legacy) questions
- 1Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?Explained
- 2Which targeting option can help you reach people who’ve previously visited your website?Explained
- 3Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?Explained
- 4If you’d like your ads to show on certain sites across the Internet, you can add these websites as:Explained
- 5An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?Explained
- 6Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?Explained