Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
Correct Answer
Topic targeting
Why is this the correct answer?
Sally should use topic targeting to show her ads on websites related to cooking and healthy eating. Topic targeting on the Google Display Network allows advertisers to show ads across all pages within a particular topic category — such as Food and Drink, Healthy Cooking, or Recipes. Since Sally wants her spice store ads to appear on websites relevant to cooking and healthy ingredients, topic targeting efficiently places her ads in front of users who are actively consuming relevant content, without needing to manually select individual placement URLs.
Why are the other options wrong?
Placement targeting
Placement targeting allows Sally to manually select specific websites — useful if she knows exactly which cooking sites she wants, but requires individual URL selection rather than broad topic coverage.
Location targeting
Location targeting restricts ads to geographic areas — it has nothing to do with matching ads to websites about cooking or healthy ingredients.
Intuitive targeting
Intuitive targeting is not a real Google Ads targeting option — this term does not exist in the platform.
Real-world example
Sally uses topic targeting for Food and Drink and Healthy Living on the Display Network. Her ads appear on thousands of recipe blogs, nutrition websites, and cooking video pages without manual placement selection. Monthly reach grows to 450,000 relevant users, generating 3,200 website visits at a £0.08 CPM.
Official documentation: https://support.google.com/google-ads/answer/2726005
Topics in this question
About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
Exam guide and all 140 AdWords Fundamentals (Legacy) questions →Related AdWords Fundamentals (Legacy) questions
- 1Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?Explained
- 2An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?Explained
- 3Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?Explained
- 4You can use audience targeting to show your ads to:Explained
- 5Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?Explained
- 6What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand2Explained