What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand2

To drive awareness of a natural beauty brand through a Display Network campaign, the most effective change you can make is to add affinity audiences targeting people interested in green living and beauty. This strategy works because affinity audiences are designed to help advertisers reach people based on a holistic picture of their lifestyles, passions, and habits. By aligning the brand with users who have already demonstrated a long-term interest in sustainable lifestyles and personal care, the campaign ensures high-quality impressions among a demographic most likely to resonate with the brand's core values. Mechanically, this targeting method moves beyond simple keywords to identify users whose browsing behavior across the Google Display Network signals a deep-seated preference for 'green' and 'beauty' topics. This approach maximizes top-of-funnel visibility and brand recall, which is the primary objective for a brand looking to establish a presence in the competitive natural skincare and cosmetics market.