If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

To have your ads show on certain sites across the Internet, you should add those specific websites as Placements in your Google Ads campaign. Placements provide advertisers with the most direct level of control over where their visual or video ads appear within the Google Display Network. Unlike keyword or topic targeting, which relies on Google’s algorithms to match content or themes, Placements allow you to manually select the exact domains, subdomains, apps, or YouTube channels where you want your brand to be seen. This mechanical selection is highly effective for businesses with strict brand safety requirements or those who know exactly where their target demographic spends their time online. By designating specific sites, you ensure that your advertising budget is focused on high-value digital real estate that has already proven relevant to your audience, rather than casting a wide, automated net across the entire web.