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Google AdWords Fundamentals Exam (Retired) Questions

Page 3 of 3 · 140 questions

  1. 101Which statistic indicates how often a click has led to a conversion?Explained
  2. 102Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?Explained
  3. 103If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
  4. 104Which two bidding strategies can boost brand awareness and recognition? (Choose 2) (Select All Correct Responses)ExplainedMultiple correct
  5. 105How much are you charged for a click on your AdWords ad?Explained
  6. 106A standard Google Ads text ad is made up of:Explained
  7. 107An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?Explained
  8. 108What is the Google Network?Explained
  9. 109Which campaign type would an advertiser use to target users searching on Google.com?Explained
  10. 110Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?Explained
  11. 111What is a conversion?Explained
  12. 112One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?Explained
  13. 113Higher Quality Scores typically result in:Explained
  14. 114An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?Explained
  15. 115An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?Explained
  16. 116Which client would you advise to use radius targeting?Explained
  17. 117An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?
  18. 118Which targeting option can help you reach people who’ve previously visited your website?Explained
  19. 119What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?Explained
  20. 120By monitoring ad campaign performance, an advertiser may obtain the information needed to:Explained
  21. 121Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?Explained
  22. 122Your ad can show on the Google Search Network when someone searches for terms that are similar to your:Explained
  23. 123When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?Explained
  24. 124Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:Explained
  25. 125You would choose to advertise on the Google Display Network if you wanted to:Explained
  26. 126You can use audience targeting to show your ads to:Explained
  27. 127Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?Explained
  28. 128In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2). (Select All Correct Responses)Multiple correct
  29. 129Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)ExplainedMultiple correct
  30. 130An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?Explained
  31. 131Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:Explained
  32. 132Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?Explained
  33. 133While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords togetherExplained
  34. 134When building a keyword list for a Display Network campaign, you should do which of the following:Explained
  35. 135An advertiser should group their campaigns by:Explained
  36. 136Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?Explained
  37. 137Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?Explained
  38. 138What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?Explained
  39. 139A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?Explained
  40. 140You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?Explained