You would choose to advertise on the Google Display Network if you wanted to:
Correct Answer
show ads on websites related to your business
Why is this the correct answer?
You would choose to advertise on the Google Display Network if you wanted to show ads on websites related to your business. The Google Display Network comprises over 2 million websites, apps, and Google properties where you can show visual ads to users as they browse content relevant to your products or services. Contextual targeting, topic targeting, and interest-based targeting all allow you to place ads on websites your potential customers are already visiting — making it ideal for brand awareness and reaching audiences earlier in the buying journey.
Why are the other options wrong?
show ads to people on non-Google search sites
Showing ads on non-Google search sites is a feature of the Search Network's search partners — not the Display Network, which focuses on websites and apps rather than search results.
show ads on Google Maps
Google Maps ads are a feature of the Search Network (via location extensions) — not the Display Network.
show ads on Google Shopping
Google Shopping ads appear on Google Search results pages — they are not Display Network placements.
Real-world example
A cookware brand uses the Display Network to show image ads on food blogs, recipe websites, and cooking YouTube channels. Their ads appear on sites like BBC Good Food and Epicurious where their target audience spends time — generating brand awareness and 8,400 website visits per month from contextually relevant placements.
Official documentation: https://support.google.com/google-ads/answer/2472719
About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
Exam guide and all 140 AdWords Fundamentals (Legacy) questions →Related AdWords Fundamentals (Legacy) questions
- 1You would choose to advertise on the Google Search Network if you wanted to:Explained
- 2Which client would you advise to advertise on the Google Search Network?Explained
- 3On the Google Display Network, your ad is eligible to show on a webpage if your:Explained
- 4You would advise a client that’s launching a new product line to advertise on the Display Network because she can:Explained
- 5How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?Explained
- 6What’s a reason to use the “Search Network with Display Select” campaign type?Explained